In 2008, an unkind encounter with a complete stranger while running errands inspired our founder to ask herself,
"WHY CAN'T PEOPLE JUST BE GOOD TO PEOPLE?!"
Once back at her office, she decided to iron "Be Good to People.®" on a t-shirt and send a message to the world.
BE GOOD TO PEOPLE, THE BRAND
AND THE MOVEMENT WERE INSTANTLY BORN.